I Wear* Experiment are bringing their dance beat-fueled electro pop back to South Korea this weekend. Having played Zandari Festa 2016, the Estonian trio are performing sets of their self-described “sex, darkness and synths”-driven sound in Seoul on Friday and in Busan on Saturday.
I Wear* Experiment have made quite a name for themselves in recent years, performing across Europe with a number of major acts, getting picked up for a film soundtrack, and making it into the top 10 of Eesti Laul, Estonia’s national song contest for Eurovision. Their show packs cinematic soundscapes into a visual experience that you won’t want to miss. Korea Gig Guide got to interview the band ahead of their Korean shows.
How does one wear an experiment?
It means standing by your beliefs and truths without compromise which is an experiment in itself because it always leads to new and exciting experiences. We feel that in a lot of areas and especially in music it is becoming more and more rare for artists having the courage to wear and express their true colors without succumbing to the pressure of being likeable.
Tell us about releasing your first full-length album Patience last year and how your sound has developed since 2012.
As it is our first full-length release we really took the time and put in effort like we had never done before. It was also a first time we worked together with a producer. It was a very big learning experience and in the wind of that we are already working on the next release.
Our sound has become more electronic and we have learned how to “melt” the different sounds together. With Patience our aim was to leave no stones unturned and try to create the best possible sounding album we could. Through trial and error we learned a lot and now while creating new songs I feel we can improvise and experiment even more.
What’s the indie scene like in Estonia?
It is very strong and getting stronger by the year. The last two decades have been great for the indie scene. The shift has been from singing in Estonian to more and more artists turning to English and a more polished and mainstream sound influenced by Brit pop and shoe gaze. You should definitely check out Vaiko Eplik, The Boondocks, Röövel Ööbik, Junk Riot, Levski and Ans. Andur. The recent years have seen a revival in the influences of funk and electro.
I Wear* Experiment performing the title track from their 2016 album Patience for the Eesti Laul song contest.
What was it like performing at Zandari Festa 2016?
It was very cool! We could feel the vibe of Seoul in the festival, which made it special. The first show we played at Zandari was at club Steel Face at noon. We had never played a show this early and we were a bit worried, but the place was packed and people reacted to our music, which is always great. The second show in club Veloso was in the same spirit, people reacted straight away and we had a good energy exchange with the crowd.
Are you excited to be heading back to Korea?
We are very super excited. We all, including the sometimes grumpy technicians, fell in love with the city, the people, the food and soju. When leaving the hotel after the last night of the festival, several of us had tears of sadness for having to leave combined with tears of happiness of how overwhelmingly great time we had had.
What can audiences expect at your upcoming shows?
We always give as much energy and emotion from the stage as possible. We have our excellent crew with us who are the best in Estonia, so we are bringing our full production.
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I Wear* Experiment play Club Freebird in Seoul on Friday, Jan. 6, and will be supported by Silica Gel, Asian Chairshot and DTSQ. They also play Vinyl Underground in Busan on Saturday, Jan. 7, with support from Leaves Black, 3 Volt and 57. You can pick up advance tickets here for the Seoul show here and the Busan show here.